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Attitude change
Attitudes are associated beliefs and behaviors towards some object.〔McGuire, W., Lindzey, G., & Aronson, E. (1985). Attitudes and attitude change. Handbook of social psychology: Special fields and applications, 2, 233–346.〕 They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.〔Eagly, A., & Chaiken, S. (1995). Attitude strength, attitude structure and resistance to change. In R. Petty and J. Kosnik (Eds.), Attitude Strength. (pp. 413–432). Mahwah, NJ: Erlbaum.〕
==Bases==
There are three bases for attitude change: compliance, identification, and internalization. These three processes represent the different levels of attitude change.〔Kolman, H.C. (1938). Compliance, identification, and internalization: Three processes of attitude change. Journal of Conflict Resolution, 2(1), 51-60.〕
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